Business Writing with Impact

Write effective business documents for clarity and impact

Writing letters, emails, reports and other business communication is something most people are expected to do with little or no formal training, but the results can be crucial to business success and the bottom line. This practical workshop gives participants an easy-to-follow framework for planning, structuring and writing documents for professionalism and impact. Participants will also learn how to cut out ‘waffle’ and construct clear, concise sentences in plain, impactful English, and how to edit and lay out work professionally.


Practical, skills-based sessions will help participants understand how to set clear reader objectives and plan an effective structure for all types of business document. Exercises around language use and plain English will help participants make sure that their sentences are punchy and informative, and a framework for editing and document layout will help ensure that the finished product is polished and professional.

The workshop is based on principles of modern business English. Delegates are encouraged to bring along examples of work and raise specific questions and issues, to improve in the specific areas where they may have difficulty.

This topic can also be delivered as a coaching session, as part of an integrated programme, or via an alternative learning method such as e-learning. It can also be adapted to suit your specific needs, including adjusting it to a half-day workshop with a narrower focus, or a two-day in-depth workshop. If you are interested in any of these options, please contact us.



At a Glance

Who it's for:

Staff at all levels who want to write with more impact
Those who have difficulty getting their point across
Staff with specific responsibility for written output

What it covers:

Principles of effective business communication
Setting reader objectives – ‘know, feel and do’
Planning structure in advance – the three part structure
Structuring an argument – the 4 Ps
Rules of plain, direct English
Using punctuation correctly
Editing and proofreading effectively
Laying out documents effectively
Modern e-mail etiquette

What you'll get:

Understanding of what readers expect
The ability to set objectives and plan structure
Skills to write clear, concise documents for impact
Techniques to write in plain, direct English
Skills to get your message across without errors